What is Cartoon Marketing?
Cartoon marketing is a technique in which companies and organizations use cartoon stories and characters to inform consumers when promoting their products and services, building their brands, and communicating.
One of the appeals of cartoon marketing is that it includes visual as well as verbal elements, making it easier for consumers to understand the information.
Furthermore, manga is highly entertaining and enjoyable to read, and is expected to attract consumers’ interest. In addition, because it is easy to become emotionally involved with the cartoon characters, it is also easy to increase the likelihood of liking the product or service.
Cartoon marketing can be deployed in a variety of media. For example, it is used in a variety of formats, including print, websites, ads distributed on social networking sites, and free webcomics.
The first step in effective cartoon marketing is to produce cartoons that match the interests and needs of the target consumer.
Examples of cartoons used in LPs
Manga is used in LP (landing page) design, as well as in other entertainment areas such as movies, TV shows, and novels.
The use of cartoons can be a visually appealing and interesting element for LP readers, effectively communicating the purpose of the LP.
Below are some examples of how cartoons are used in LPs.
Spot closing.com (about 300 words)
See: https://mangalpo.net/works/detail/lp006.html
SpotFinancials.com” is a service provided by the Furudate Tax Accountant Office, and a cartoon is used on the landing page.
By introducing the problem and its solution, the cartoon has the effect of attracting the user’s interest and encouraging inquiries.
Through cartoons, problems can also be presented through easy-to-understand and interesting stories. This allows users to learn how to solve problems while having fun.
Monex, Inc.
Reference URL: https://mangalpo.net/works/detail/lp013.html
Monex, Inc. uses cartoons on its landing pages. The cartoon depicts the procedures and precautions for opening an account in an easy-to-understand manner, especially for those who want to start investing in stocks.
Through cartoons, users can learn useful information for investing while being interested in stock investment, which may seem difficult. In addition, cartoons are an effective method for users because they are easily memorable.
Furthermore, even after users become interested in investing, the cartoon provides information on various investments, allowing users to enjoy learning and advancing their investments at the same time.
Rakuten Card
Reference URL: https://rdlp.jp/archives/otherdesign/lp/59979
Rakuten Card uses a cartoon similar to a catchphrase on its landing page.
Let’s read the catchphrase cartoon! The features of the Rakuten Card application are conveyed in a cartoon, in line with the catchphrase “Practical Application for Household Budgeting”.
The cartoon clearly depicts the use, functions, and benefits of the Rakuten Card application, and is designed to convey that the application is attractive to users.
Examples of cartoons used in social networking sites
In recent years, cartoons have increasingly been used as a marketing technique on social networking sites.
Cartoons are suitable for advertising products and services because they are highly visual and easily make an impression on readers.
Below are some examples of cartoon use on social networking sites.
Asahi Breweries, Ltd.
Asahi Breweries uses the cartoon to tell the story of selecting and giving a gift set as a mid-year gift.
This gift set has a distinctive design, the “World Heritage Design Can Set,” which helps to further convey its appeal through the cartoon.
The cartoon depicts the joy and gratitude of the gift giver and the joy of the gift receiver, and this storyline further conveys the appeal of the product.
monosodium glutamate (brand name)
Ajinomoto has created a cartoon depicting a scene of eating its popular “The★Fried Rice” product.
The cartoon emphasizes the product’s “easy-to-eat and convenient” characteristics, making it easier to convey the product’s appeal.
It also depicts the joyful atmosphere of the eaters and their enjoyment of sharing this product.
Taisho Pharmaceutical
Taisho Pharmaceutical uses a cartoon about “Lipovitan Feel”.
Although some of the product descriptions on the package are difficult to read due to the fine print, the product features are introduced in an easy-to-understand manner through cartoons.
It also depicts people with tired bodies who feel energized by drinking Lipovitan Feel, and is designed to help people realize the benefits of the product.
Examples of cartoons being used to advertise or explain products and services include Sony Assurance Inc.
Examples of cartoons being used to advertise or explain products and services
Examples of cartoons being used to advertise or explain products and services include Sony Assurance Inc.
Below is a description of how each company uses the cartoons.
Sony Assurance Inc.
Reference URL: https://mangamarketing.jp/ichiran/results/detail_1436.html?_ga=2.138849008.2102965783.1682144005-1573032141.1682144005
Sony Assurance Insurance Inc. provides a cartoon commentary on family coverage for automobile insurance.
The mechanics of automobile insurance are complex and generally difficult to understand, but by utilizing cartoons, the system is explained in an easy-to-understand manner.
The cartoon incorporates a visual element into the plot, with each character explaining their family coverage insurance.
This allows readers to understand complex concepts more easily.
Yamaha Corporation
Reference URL: https://mangamarketing.jp/ichiran/results/detail_3279.html?_ga=2.180724580.2102965783.1682144005-1573032141.1682144005
Yamaha Corporation uses cartoons to explain about digital pianos.
While product features can be difficult to convey in text without being crisp and clear, the cartoon conveys product features in a natural way.
The cartoon shows characters actually using the features of the electronic piano, giving readers an intuitive understanding of the product’s use and benefits.
Such visual storytelling is an effective means of communicating the appeal of a product.
LINE Corporation
Reference URL: https://mangamarketing.jp/ichiran/results/detail_3442.html?_ga=2.179676135.2102965783.1682144005-1573032141.1682144005
LINE Corporation explains in cartoon form its advertising services that utilize the LINE calling service.
The characters are depicted using the functions of LINE’s advertising service to create effective advertising strategies, and the superiority and various advantages of LINE are explained in a fast-paced manner through the manga.
Through these cartoons, readers can better understand the use and effectiveness of advertising services.
These are examples of how cartoons are used to promote and explain products and services. The use of cartoons adds a visual element and storytelling to convey the appeal of a product or service more effectively.
5 Expected Benefits of Marketing with Cartoons
As the above examples of use by various companies show, cartoons are a very effective marketing technique.
Here are five expected benefits of marketing with cartoons.
1. to be able to set up a clear persona
Manga marketing utilizes the stories and characters of manga to create a clear persona of the target consumer.
Through manga, we can understand consumers’ tastes, interests, and lifestyles, and if there are characters and stories that they can relate to, they will naturally become interested in our products and services.
In addition, detailed characterization and backgrounds of the cartoon characters can be used to create a more specific target image and improve the accuracy of the marketing strategy.
2. communicate difficult content in an easy-to-understand manner
Cartoons are a good way to convey complex content in an easy-to-understand manner.
This can be used for information related to specialized knowledge or technology, or for concise summaries of long sentences.
The manga’s unique method of expression and unique worldview make it possible to understand difficult themes and abstract concepts while having fun.
3. easy to leave a lasting impression
Comic books are highly entertaining and can entertain readers. Therefore, marketing with cartoons is said to leave a lasting impression on consumers.
In particular, it is easy to become emotionally attached to the characters, which increases the likelihood that they will be favorable toward the product or service.
In addition, cartoons are easily shared and can be expected to have a diffusion effect. Since the visual elements are emphasized, they are more likely to catch the eye and remain in the memory, thus deeply imprinting the cartoon in the consumer’s mind.
4. reach new demographics
Cartoons can reach a wide variety of people because there are few restrictions on age, gender, or geography.
In addition, because they are highly entertaining and enjoyable to read, even people who were not interested in the product or service may become interested in it through the manga.
Furthermore, manga is easily accessible on the Internet, social networking services, and other digital media, making it easy to share and spread.
This allows us to reach a new segment of consumers that we could not reach with traditional marketing methods.
5. can convey a lot of information
Cartoons can convey a great deal of information in an easy-to-understand manner by utilizing unique methods of expression.
Information can be effectively conveyed through illustrations, frame layout, character expressions and actions.
Because cartoons emphasize visual elements more than text, readers can easily memorize the information.
Manga is also useful for communication across language barriers. Through the use of illustrations and expressive techniques, they can convey information to readers of different languages, making them an effective tool for international business and projects.
summary
Marketing with cartoons is expected to be effective in setting personas, conveying difficult content, leaving a lasting impression, reaching new audiences, and communicating a great deal of information.
Cartoons are playing an increasingly important role as a method of engaging consumers and communicating products and services in an appealing way, utilizing visual elements and the power of storytelling.
