The Current State of the Comic Market in Indonesia
Currently, the Indonesian comics market is growing rapidly, and the market size is expanding every year.
The market size in 2020 was approximately $300 million and is expected to grow to $450 million by 2025.
Currently, the domestic media company Gramedia has the largest market share, with other major comics publishers M&C, Elex Media Komputindo and Matahari Books also participating in the market.
Comics market size and growth rate
The Indonesian comics market has increased at an average annual growth rate of 15% over the five-year period from 2015 to 2020.
This growth rate is further augmented by the increase in Indonesia’s young population.
About half of Indonesia’s population is under the age of 21, and they form an avid audience for cartoons and comics.
These young readers have been seeking comics on an increasingly diverse range of topics in recent years, which has contributed to the expansion of the market.
In addition, the Indonesian comics market is one of the fastest growing sectors of the overall entertainment industry, and further growth is expected in the future.
class of readers
The Indonesian comics market is currently growing rapidly.
The market’s readership is primarily young adults in their teens and twenties, with a roughly 50/50 gender split.
They often read comics online using smartphones or tablets and share information about comics through social networking sites.
According to a recent survey, the popularity of comics among young Indonesians has skyrocketed.
This trend offers significant market expansion opportunities for Indonesian comics publishers.
Given these market conditions, Indonesian publishers are focusing on publishing new titles.
In addition, they are actively promoting their comics to a younger audience, and these efforts are expected to help fuel growth in the market.
The Current State of the Japanese Manga Market
See: https://www.nippon.com/ja/japan-data/h01625/
The Japanese manga market is very active worldwide, with sales reaching 677 billion yen in 2022.
Japan is the cradle of manga and offers a very large number of manga compared to other countries. It has recorded the highest sales in the past three years.
In addition, the amount of sales of electronic media as well as paper media is increasing rapidly. With the spread of smartphones, the e-comics market has become as large as the paper comics market, and demand for e-comics is expected to increase further in the future.
Similarly, demand for e-comics is increasing overseas, and if we take into account the demand for rental and manga cafes, we can expect to see further growth in the domestic and international manga market.
Cartoon market size and growth rate
The size of the Japanese manga market will be 670 billion yen in 2021 and 675.9 billion yen in 2022, a growth rate of 0.2%.
However, the market is expected to reach 800 billion yen by 2026, and the market is becoming more active every year.
The proliferation of e-comics has also led to an increase in the number of users of media-based manga applications, with services such as LINE Manga, KINDLE, Rakuten Kobo, and Book Live becoming more active.
In particular, vertically scrolling color cartoons optimized for smartphones can be easily enjoyed, and are likely to attract even more attention in the future.
See: https://research.impress.co.jp/topics/list/ebook/655
Comparison with other countries
Manga is in demand not only in Japan, the birthplace of French and American comics, but also in the Philippines and Indonesia.
By comparison, the North American comics market was worth approximately 119.3 billion yen in 2016, making it the second largest market after Japan.
The U.S. market has a diverse range of genres, from comics for adults to superheroes, crime, and action, and comic book sales are strong, partly due to the influence of movies.
On the other hand, the comics market in Indonesia is still small, and printing graphic novels in particular is costly, especially since color printers are used.
A Case Study of Manga Marketing in Indonesia
Cartoons are also widely used in the Indonesian business industry.
Here are some examples of how manga is used as a marketing tool in Indonesia.
BNI Bank
Reference URL: https://www.instagram.com/p/B1ooHJxBx6I/
BNI Bank has created a friendly and entertaining cartoon targeting a younger audience.
They distribute cartoons through social networking sites to introduce banking services to young people. This allows young people to learn about the importance of banking services and at the same time become aware of the BNI Bank brand.
Cartoons are also utilized as a unique means to enhance knowledge about banking services, with easy-to-follow stories and illustrations that make for interesting reading.
By using this method, BNI Bank is able to engage young people in banking services and expects them to develop a long relationship with BNI Bank in the future.
Baksoman.
Reference URL: https://www.instagram.com/baksoman.id/?hl=en
Baksoman produces its own strip comics on the Indonesian online marketplace.
These comics are popular among young Indonesians and are attracting a lot of attention.
Baksoman has focused on producing its own comics in an effort to attract clients, and their dedication to producing comics has resulted in high quality work.
This will increase customer satisfaction and build long-term customer relationships.
Baksoman also makes good use of social networking sites to promote its strip comics to a younger audience.
They not only distribute comics, but also keep their customers interested by showing the process of creating the comics and interviews with the creators.
In addition, they increase their own visibility by participating in events and contests that are popular among young people.
These initiatives will expand Baksoman’s customer base and increase its competitiveness in the marketplace.
P3K Digital Comic Contest
Reference URL: https://www.kreavi.com/portofolio/sketsairoh/SUDIRMAN–Sambungkan-Akun-Dulu-Biar-Aman—-Kreavi-Challenge–P3KDigital-Comic- Contest/109661
The P3K Digital Comic Contest is a contest organized by the Indonesian Fire Brigade.
The contest is aimed at young adults, and participants are to create a cartoon to convey the knowledge needed in the event of a disaster.
Cartoons can add pictures as well as text. This contest is very important because it aims to spread knowledge about disasters to young people and is widely promoted through social networking sites.
When disaster strikes, we must have knowledge. However, many people may not realize its importance before a disaster strikes.
Therefore, the P3K Digital Comic Contest aims to spread knowledge about disasters among young people.
The contest provides an opportunity for young people to participate and deepen their knowledge of disasters through the creation of cartoons.
In addition, participants can exercise their creative ideas.
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